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What do I mean when I say XR? by Matthew Ward The terms we use in live production are often borrowed or adapted — much like our tools. There is probably an entire study that can be done on the way that the entertainment technology industry borrows, adapts, and iterates on top of broader trends […]
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by Matthew Ward A: History is about vectors. Bringing a point of view to a subject. But this point of view is often too narrow to accurately characterize a specific period of time in much the way the “Great Man” theory of history turned out to be a poor indicator of what actually happened, how […]
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In an industry where there is a sense that we can do everything and see everything by bouncing around the world with endless resources at our backs there are times when it feels like we are going nowhere.