The frame:work Board of Directors serves two year volunteer posts
reach out to the frame:work Board of Directors at: hello@framework.video
Executive Director
Laura Frank spent her early career establishing herself as a top lighting programmer with projects spanning rock tours with David Bowie and Madonna, to Broadway shows like Spamalot and television events like the Concert for NY. As the media server market started to evolve, Laura made the shift to screen content and control.
After a decade of refining a media delivery workflow, she established herself as a Screens Producer leading a highly regarded Media Operations team for prominent events around the world. Her shows included the MTV Video Music Awards, The Game Awards, the Turner Upfront and the CMA Music Awards.
Currently Laura is focused on mentorship, community development and technical production for live events & permanent installation through her consultant practice, Integration Technology Advisors
Cesar Caceres is a seasoned expert in optimizing and innovating advanced video workflows and virtual production environments. With deep technical knowledge in media processing, synchronization, and real-time content delivery, he excels at integrating a wide range of technologies to enhance production efficiency and quality.
As Product Lead at Brompton, Cesar drives the development and support of cutting-edge video systems, ensuring seamless integration of LED technologies and setting industry benchmarks for image quality. His career spans collaborations with studios worldwide, helping them elevate their production capabilities for virtual and live events. Cesar’s commitment to creating reliable, efficient workflows has consistently contributed to delivering exceptional virtual and live experiences across diverse projects.
Sarah Cox started her professional career as a Stage Manager at the Comedy Store in London but fell in love with the emerging digital video industry for “live” in the mid-noughties. She has spent every day since, immersed at the cutting edge of video technology, assisting companies looking to adopt new workflows within the live experience, broadcast and immersive installation realms.
Sarah spends her time connecting with people and working as a translator between commercial and technical needs. She works with the commercial teams of the industry’s leading technology companies, helping them tell their story, grow their communities and nurture the next generation of talent. In 2022, she launched her own company, Neutral Human. Focused on bridging the gap between the ever changing world of technology and business.
Conor McGill is a leader in the digital multimedia entertainment industry, with extensive experience spanning consumer electronics, film and television production, concert touring, corporate events, immersive entertainment venues, and media architecture. He is passionate about helping people better understand, experience, and utilize technology to enrich their personal and professional lives.
As the Director of PIXERA USA, Conor oversees the growth of the PIXERA team and the product’s adoption in the U.S. market. He also serves as a global product and business advisor for AV Stumpfl, PIXERA’s parent company.
Sam’s 25+ year career has spanned engineering, business development, and corporate leadership. She has a history of driving display technology innovations across multiple, demanding vertical markets, while serving in leadership roles at companies such as Leyard, Planar, Intel, Dell, and Barco.
Leaning on her expertise in display technology and specifically its application within the Audio Visual (AV) industry, Sam provides strategy consulting and advisory services for a range of clients. She has a proven track record of providing solid advice on product development, innovation and roadmaps, identifying and analysing partnership and investment opportunities and facilitating collaborative technology projects and research.
Sam is an active member of the Audio Visual (AV) community; having previously served as the Chair of AVIXA board of directors, as well as director at large for the AVIXA Foundation board. She is also heavily involved with SID; volunteering to lead several different initiatives over the years, and currently serving on the board of directors as the Regional Vice President for the Pacific and South Americas.
Lucy Ockenden is a Media Server Programmer, Engineer, Creative Technologist and Producer.
Since 2004 she has worked with music artists ranging from Björk to Motley Crüe and in venues from F1 control Bahrain to Wembley Stadium; installations from shopping malls to soccer stadiums and events from online festivals to the world expo.
Originally from the UK, Lucy worked in the live-for-broadcast sector guiding the industry toward new standards as well as teaching as an Associate Lecturer at the Royal Academy of Dramatic Art.
Across his work on some of the largest music, corporate, broadcast, and esport projects, J.T. Rooney and his teams have pushed the limits of creative design and execution for live entertainment.
J.T. began his career creating immersive visuals and controlled advanced systems for the New World Symphony, later joining creative agency Lightborne for commercial production. After pushing into touring and live entertainment projects, he joined the team at Silent Partners Studios where he was across projects for international artists and brands including Super Bowl Halftime Shows, International arena and stadium tours, and esports championships. J.T. came together with his collaborators to create XR Studios in 2020, and he currently splits his time across Montreal, London, and LA.
Shelly Sabel is a NYC-based designer and creative director, who recently joined the team at Fuse. Her 25-year design career spans art, fashion, theater, dance, live events, immersive experiences, and virtual production.
Favorite projects involve storytelling through content and experiences that showcase emergent technologies as well as then getting those technologies into the hands of a broader spectrum of artists. As a creative producer, she communicates clients’ visions with technology teams to create strong communities and push the boundaries of what can be accomplished.
Shelly holds an MFA from NYU’s Tisch School of the Arts, where she is an adjunct faculty member.
Matthew Ward founded the boutique company Tekamaki and co-founded Element Labs, the first company to successfully establish itself at the intersection of lighting and video.
Element Labs’ products won awards at PLASA, Lightfair, and LDI. The company released a series of unique products between 2003 and 2008 that defined entirely new segments in the LED market including Versa TILE, Versa TUBE, Stealth, and Cobra.
Matt is focused on emerging technologies at Fuse Technical Group and is Head of Product at Superlumenary, a product design and consulting company focused on the hardware development for the entertainment technology industry.
Soren West is an executive producer of original immersive entertainment and live events of all kinds serving performance artists and experiential brand communications. He currently serves as Chief Executive, MENA for TAIT
His decades of experience include work with the biggest names in recording & touring entertainment and companies such as Turner, Nike, iHeart Media, Live Nation, AEG, the NFL, Viacom, A&E, CBS, and icons of Silicon Valley. Through 2016, Soren served as CEO of Atomic Design, a live events business, where he helped drive that company’s growth in offices across the globe.
He was a founding partner of Beame Lighting, which was sold to 4Wall in 2016, and a founding contributor to Rock Lititz, a live entertainment production campus & rehearsal studio.