frame:work meetups
we host community gatherings around the world
our next meetup:
Las Vegas | IC26 | Community Meetup
Hosted by:
MEETUP:
June 18th from 12:30 – 13:15
Spotlight Stage #N6569
InfoComm Pixel Professionals! Join us for two great presentations on Thursday, and stay for beverages and conversation after. Take a break from the show floor and connect with the cutting edge pixel making community.
InfoComm 2026 Presentations
From Stage To Lobby: Designing Responsive Environments in Performance and Hospitality
How do you guide attention in a space without telling people where to look? This session examines how lighting, media, and sound can quietly influence behavior across hospitality, museum, and performance environments. Using real-world projects, it highlights techniques for balancing ambient systems with moments of spectacle and focus, and how tools from live production and virtual workflows can be applied to built environments. Previsualization is positioned as a key step in shaping these experiences before they are installed. Intended for creative and technical professionals working with media in physical space, from design through execution.
Louise Lessel
New Media Artist
Louise Lessél is a New Media Artist and Technical Director based in New York. With a background in interaction design, computer science, and immersive art, she creates perception-driven works that merge light, code, and space into contemplative, sensory experiences. Her practice blends poetic sensibility with advanced tracking technologies, responsive visuals, and real-time systems design. She teaches Projection Mapping at New York University and leads ongoing research into performative technologies.
Over the past decade, she has collaborated with fellow artists, agencies, and cultural institutions worldwide, creating large-scale public installations and live-tracked, interactive visuals for theater and music. Her work has appeared at light art festivals and concert halls, including philharmonic performances and shows featuring internationally acclaimed musicians. Louise’s latest immersive works are Sitrekin, SØSTR, and Glas, which integrate sensor-driven visuals with spatial sound. She is currently conducting research in live tracking of dancers.
Andrew Lazarow
Experience Designer
Andrew Lazarow is an award-winning interactive designer and creative director whose work brings together theatre, hospitality, technology, and story. Formerly the studio leader of the LAB at Rockwell Group, he helped shape the firm’s experiential design and technology practice across branded experiences, immersive environments, exhibitions, pop-ups, and hospitality projects. His approach to visual narrative was developed while designing performances on and off Broadway, and is grounded in creating spaces where people feel seen, considered, and invited into a larger world. Andrew’s projects with the LAB include COTE Vegas at The Venetian Resort in Las Vegas; the Milken Center for Advancing the American Dream in Washington, DC; the Bristol Myers Squibb laboratory in Cambridge, Massachusetts; Illuminarium Experiences; the Harvey Fierstein Theatre Lab at the New York Public Library; and Fantasy Box in Macau. His prior work has included digital facades in Times Square, retail experiences for brands such as Tiffany & Co., shows on and off Broadway, and events with the Dalai Lama.
David Tracy
LAB at Rockwell Group
David Tracy leads Creative Technology at the LAB at Rockwell Group, an experience design studio informed by the principles of hospitality and theater. At the LAB, his work imagines spaces that transform, respond, and play — inviting participation, connecting people, and igniting surprise to expand architecture’s capacity for storytelling. He leads the LAB’s R&D efforts exploring technology as an architectural material, leveraging the LAB’s position at the intersection of interaction design, storytelling and architecture to develop dynamic and interactive spaces.
He has collaborated with clients including the Smithsonian Institution, Softbank, Bristol Myers Squibb, Related Companies, the Milken Institute, TAO Group, Fisher Brothers, Brookfield Properties, and the National Building Museum. David holds a Bachelor of Science in Architecture from the University of Illinois at Urbana-Champaign and a Master of Professional Studies in Interactive Telecommunications from New York University.
She recently served as Executive Director of Programming at ACMI, Australia’s museum of screen culture; Senior Vice President of Sphere Studios (Sphere, Las Vegas); and Chief Creative Officer at Second Story.
As a commissioner and executive producer, Keri works with leading artists in digital, contemporary, and immersive practices, including Ayoung Kim, Alexandra Daisy Ginsberg, Katie Paterson, Liam Young, Marshmallow Laser Feast, Quayola, Serwah Attafuah, United Visual Artists, and Universal Everything. Her practice was shaped by formative years within global, culture-shifting DIY underground movements, including the Mutoid Waste Company and Spiral Tribe. In 2014, she produced the world’s first live drone orchestra with John Cale (The Velvet Underground) and Liam Young for the Barbican, London, years before automated drone control became commercially available.
Nothing About This is Standard: Translating Creative Intent into Buildable Systems
Ben Price
5TEN Visuals
Ben Price is a builder at heart. With more than two decades of experience at the intersection of design, engineering, and fabrication, he has led the development of complex LED and media architecture systems that move from concept into real, physical environments.
As Founder, CEO, and Director of Design and Engineering at 5 TEN, Ben focuses on the space between idea and execution—developing methods that translate creative intent into engineered, manufacturable systems. His work is grounded in CAD-driven design and computational geometry, using modular systems and integrated engineering to rationalize complex forms into buildable, scalable platforms.
Ben’s approach challenges the assumption that standard products are inherently safer. Standard products and systems have value—but when they define the problem, they also constrain the result, limiting what’s creatively possible. His work instead centers on optimized, purpose-built systems that reduce risk through clarity in design and control of the manufacturing process.
The rectangle is a default, not a decision.
Standard products solve known problems. In this session, Ben Price will examine what happens when projects move beyond those assumptions, and why that shift often exposes gaps between creative intent and technical execution. Drawing from built work, he will outline a method for developing custom display systems through coordinated design, engineering, and manufacturing, and how that approach changes both risk and outcome.
This discussion bridges vision and systems, leading to a collaborative philosophy and method for building display technology for media architecture and entertainment
Build It Live: Interactive Systems with TouchDesigner & Notch
What happens when the audience becomes part of the system?
In this 90-minute interactive session, Aaron Altmark builds real-time visual tools using TouchDesigner and Notch. The system is developed in front of you and responds to audience input as it evolves.
Participants will influence the visuals while they are being created. Inputs from the room become part of the system logic in real time, offering a direct view into how interaction is structured and managed.
This session focuses on how real-time tools are actually used. You will see how inputs are mapped, how behavior is defined, and how visual output is shaped through live decision-making.
Attendees will leave with a clearer understanding of how to approach building interactive systems, and how these tools can be applied in their own work.
Aron Altmark
Visual Endeavors
Aron Altmark (he/him) is a lighting and media designer based in Santa Cruz, CA, and the founder of Visual Endeavors, a creative technology studio working across live events, installations, and interactive media. With a background in theatre and digital media from the California Institute of the Arts, Aron’s work explores the intersection of performance, technology, and audience engagement.
He founded Visual Endeavors in 2014 as a solo touring practice and has since grown it into a multidisciplinary studio supporting concert touring, broadcast, and experiential projects, with a focus on interactive content and custom media server systems for real-time applications. From the Santa Cruz studio, Aron and the VE team continue to explore new forms of interactive work that blend motion, light, and audience participation.
Outside of work, he can usually be found on two wheels exploring coastal trails with Pepper the studio dog and his two daughters.
InfoComm 2026 Tour
Please join Sam & Matt for a frame:work curated tour of the InfoComm show floor in the North Hall of LVCC
Meet at AVIXA Lounge – L2
Sam Phenix
Matthew Ward
