XR virtual production has been heavily touted as a tool of choice for corporate presentations, live music performances and music videos. But how can the limitations of the technology be overcome to create compelling content for audiences that gravitate in the spheres or art and fashion?

By understanding the limitations and using them to our advantage, we can create virtual stages that allow for forms of expression that are both native to the medium and compelling to our audiences.

In this session we will see examples of XR virtual production using Notch and disguise, the combination of cinematography, fashion and choreography, as well as the combination of XR LED content and video projection. We will also review important gotchas to look for in the production of XR content.