Sam Cannon is an artist and director based in LA. She creates a genre-blending universe that utilizes photography, video, installations, and performance. Her prowess in practical and CGI effects has become an essential element of her work—often creating the visual effects for her projects. A passion for lighting and stage design can be seen in her theatrical approach to video and immersive installations. A lover of Magical Realism and Fantasy, Cannon’s work explores themes of longing, grief, and escapism through a heavily stylized lens.

Her commercial clients include Apple, Sony, Adobe, and Nike, along with editorial commissions by The New Yorker, Wired, The New York Times and The Washington Post. Variety Magazine named her one of their “10 Storytellers to Watch” in 2021. 

Sam has exhibited at Art Basel Miami Beach, Mana Contemporary, and SPRING/BREAK Art Fair—and has lectured at The School of Visual Arts, George Washington University, The International Center for Photography, and The George Eastman Museum.

Instagram | @samcannon