Francesca Benevento is the Executive Producer at XR Studios. With a background in Outside Sales and Advertising, Francesca’s knowledge of project management, client services, and full-service production brings both experience and expertise to the execution of XR productions.

Francesca started her career in entertainment as a VIP greeter for concert arenas, which led her to specializing in Music/Artist Development for music tours and live productions under the prominent production solutions service provider, PRG. Here, Francesca was the account manager responsible for strategizing business development and hyper-focused marketing tactics for some of the largest festivals and tours, as well as educating clients about Augmented Reality and implementing this new technology into livestream projects. As the pandemic hit, Francesca joined XR Studios President J.T. Rooney to bring this innovative technology to the live entertainment industry. Their work together was pivotal in continuing productions in a safe and controlled environment, all while further developing virtual productions.

Francesca is based in Los Angeles, where she leads the XR Studios production team and at the newly established XR Studios Hollywood Campus.