Is good design getting devalued in the promise of real time content creation? How do we benefit from all the advantages of these tools while still prioritizing the creative process?

Our creative process is getting faster and faster from the technology standpoint. What do we miss in our design development when speed is prioritized? Our clients and production leaders see the benefits of real-time with products like Notch and Unreal, but is the time and cost savings realized with these tools then re-invested into design? Too often it is not.

Those hours ‘lost’ to rendering used to be a window for thoughtful consideration of creativity. How do we educate our clients on the value of slowing down while reaping the benefits of real-time? How do we keep art a priority?