Soren West is an executive producer of original immersive entertainment and live events of all kinds serving performance artists and experiential brand communications.

His decades of experience include work with the biggest names in recording & touring entertainment and companies such as Turner, Nike, iHeart Media, Live Nation, AEG, the NFL, Viacom, A&E, CBS, and icons of Silicon Valley. Through 2016, Soren served as CEO of Atomic Design, a live events business, where he helped drive that company’s growth in offices across the globe.

He was a founding partner of Beame Lighting, which was sold to 4Wall
in 2016, and a founding contributor to Rock Lititz, a live entertainment production campus & rehearsal studio.