Across his work on some of the largest music, corporate, broadcast, and esport projects in the world, J.T. Rooney pushes the limits of creative design and execution for live entertainment. With more than a decade of experience in the industry, J.T. leads the XR Studios team, overseeing trailblazing broadcast projects with world-renowned clients such as Twitch, Katy Perry, Snapchat, Riot Games, Billie Eilish, Viacom, Black Eyed Peas, Amazon, Tik Tok, and more.

J.T. began his career creating immersive visuals and controlled advanced systems for the New World Symphony, later joining creative agencies Lightborne and then Silent Partners Studios where he screen produced for international artists and brands including Katy Perry’s Super Bowl Halftime Show, Kanye West’s Yeezus and Saint Pablo Tours, the Muse Simulation Theory Tour, Audi, Flume, and Taylor Swift’s reputation Stadium Tour. Utilizing his resources and valuable experience, J.T. came together with his collaborators to create, produce, and execute productions in an entirely new way, resulting in the creation of XR Studios. Specializing in live entertainment, corporate and brand events, commercial, music video, and product work, he and his team at XR Studios continue to elevate immersive experiences utilizing modern technology in extended, augmented, and virtual reality.
J.T. currently splits his time across Montreal, London, and Los Angeles, where XR Studios is building the XR Studios Hollywood Campus dedicated to immersive technologies for live entertainment.

About XR Studios:
XR Studios is a bleeding-edge digital production company specializing in immersive technology for entertainment. Known for producing Extended Reality (XR) and Augmented Reality (AR) workflow solutions, XR Studios executes innovative experiences for some of the most renowned artists and brands across the globe. From concept to completion, XR Studios is a premier, full service solutions provider led by a network of creatives and industry leaders at the core of mixed reality technology for broadcast, live, and virtual productions.