Principal & Creative Director, Float4

Alexandre Simionescu is co-founder of Float4, a multidisciplinary experience design and creative technology studio with offices in Montreal, New York and Dubai. Before co-founding Float4 in 2008, Alex was a programmer at Ubisoft Montreal.

Alex’s work is devoted to exploring the intersection of technology and art, using his findings to create shared experiences. He spearheads Float4’s creative initiatives and has served as executive producer on a myriad of projects, including Meraas City Walk Phase 2 Immersive Retail Environment (Dubai, UAE), Desjardins Customer Experience Center (Montreal, Canada), NBA Jam Session Digital Village (New Orleans, LA), JP Morgan US Open Interactive Experience (New York, NY), and MGM Macau Multimedia Retail Environment Concept Development (Macao, China).

Alex has shared his expertise at conferences including the Future of Immersive Leisure Conference Society for Experiential Graphic Design, xLab’s Speakers Series in New York, ISE, and TIDE.