On February 5th, frame:work presenters will be featured at SPARK as well as the Live Event stage
10:30 – 11:15
Hall 8.1
As Virtual Production matures, the hype cycle has arrived at several practical use cases valuable for most any production. This session looks at utility-first In-Camera VFX, where creative ambition, production logistics, and budget alignment converge.
Drawing from recent high-end scripted work, the session explores three proven VP applications—location substitution, vehicle photography, and pickups—through the lens of practical deployment. Attendees will gain insight into how these workflows are designed, when they outperform traditional methods, and how they empower directors and DPs with greater flexibility while maintaining production discipline.
Rowan Pitts is a co-founder of MARS Volume, one of the UK’s leading Virtual Production and In-Camera VFX facilities. With a background in video technologies, real-time rendering and technical production,
Rowan has worked extensively across the live event, film and high-end television production industries. Rowan works closely with producers, directors and cinematographers to deploy practical, production-ready IC-VFX workflows across high-end TV, feature film and branded content.
Rowan Pitts
Co-Founder
marsvolume.com
Designing a ceremony is more than staging a show, it’s constructing a cinematic experience under live conditions. This panel explores the “blueprints” that make this achievable: creative pipelines that function like edits and processes that translate vision into shot-by-shot precision. Using the 2025 Esports World Cup Opening Ceremony, we will demonstrate how ceremonies achieve cinematic scale and impact.
11:45 – 12:30
Hall 8.1
Trevor Burk is the founder of Visual Noise Creative and a creative director and executive producer specializing in screen-led media, broadcast, and live performance. He leads multidisciplinary teams across lighting, media, and production design—crafting large-scale visual experiences that balance narrative, technology, and spectacle.
With a background in theatrical design and a track record that spans stadium shows, award broadcasts, and world tours, Trevor has produced performances for artists like Nicki Minaj, Kid Cudi, and NewJeans, and led screens production for global events like Soundstorm, the League of Legends World Championship, VMAs, CMTs and CMA amongst a host of Others. His creative direction is known for its flexibility and visual clarity—equally at home in arena-scale productions and tight-turnaround TV moments.
Trevor Burk
Creative Director
Visual Noise Creative
Nick Troop is an Executive Producer at POSSIBLE, bringing over a decade of experience in producing large-scale live broadcast events. He has led the execution of award-winning creative initiatives across more than a dozen countries, consistently delivering excellence under pressure. Known for his ability to assemble and lead high-performing teams, Nick translates ambitious creative visions into successful global productions. His leadership is grounded in precision, collaboration, and a deep understanding of the complexities of international event execution.
Nick Troop
Executive Producer
POSSIBLE
14:00 – 14:40
Hall 6 – 6B100
As video landscapes grow larger and more immersive, how do directors and designers ensure that the performer remains at the center of the story? In this one-on-one conversation, Laura Frank (Executive Director, frame:work) and Tito Sabatini (Video Director, Duo2.tv) explore the evolving relationship between live camera and scenic screen. From the dynamics of real-time visuals for IMAG to the layers of motion between lenses and screen, they’ll unpack the art and instinct required to frame performers against increasingly complex visual environments. Every pixel, camera shot, and cue must work in harmony to shape the audience’s focus and not upstage the performers they came to see.
Tito Sabatini is the Creative Director and co-founder of Duo2.tv, with over 25 years of experience in the audiovisual industry. Specialized in creative direction and video production for live shows, Tito has become a key name in the development of large-scale stage experiences and visual storytelling for music.
Throughout his career, he has collaborated with leading Brazilian and international artists such as Ozzy Osbourne, Cyndi Lauper, Rod Stewart, Racionais Mc’s, O Rappa, Criolo, Pitty, and Nando Reis, among many others. He also creates and directs content for major award shows and large-scale events, including the Rio 2016 Olympic Games Opening Ceremony, combining music, design, and technology to craft memorable live moments.
Today, Tito is recognized as a leading creative force in the Brazilian live entertainment scene, known for his innovative approach to stage design, visual direction, and the fusion of music and image.
Tito Sabatini
Video Director
Duo2.tv
Laura Frank spent her early career establishing herself as a top lighting programmer with projects spanning rock tours with David Bowie and Madonna, to Broadway shows like Spamalot and television events like the Concert for NY. As the media server market started to evolve, Laura made the shift to screen content and control.
After a decade of refining a media delivery workflow, she established herself as a Screens Producer leading a highly regarded Media Operations team for prominent events around the world. Her shows included the MTV Video Music Awards, The Game Awards, the Turner Upfront and the CMA Music Awards.
Laura is the author of two textbooks and serves as Creator Advocate at Megapixel.
Laura Frank
Executive Director
frame:work
Drone swarms are redefining spectacle as spatial, three-dimensional media, turning the sky itself into a performative canvas. This conversation explores large-scale aerial storytelling, from algorithmic choreography and audience emotion to the realities of safety, regulation, and physics. Through landmark shows and record-setting moments, we examine how drone performances are emerging as a new discipline at the intersection of art, data, and live cultural experience.
14:45 – 15:25
Hall 6 – 6B100
A cross-disciplinary creative with over 20 years of experience in lighting, multimedia, and live production. His path into the industry began hands-on — as a lighting designer, programmer, and operator for live music shows developing a deep understanding of how creative ideas meet technical reality. Moving naturally between design, direction and production, he defined the role of the Creative Visual Producer – a hybrid approach uniting creative vision, technical decision-making, and production responsibility.
His professional path expanded into complex international productions and immersive formats, with projects delivered across multiple continents, including Dubai, Abu Dhabi, Berlin, Istanbul, London, Osaka, and Los Angeles. In 2015, his contribution to the 44th UAE National Day Celebration in Dubai received international recognition with the Best Live Event Lighting Design award. In 2017 he founded Percepto, introducing a fresh perspective on integrating lighting, video content, and multimedia systems, quickly gained recognition for distinctive visual productions across live events and pioneering the use of 3d virtual environments and lighting real-time controled from the lighting console.
In 2023, he joined Warsaw Virtual Studios, where he continues to advance xR/AR technologies and Virtual Production workflows based on LED screens. As a Content Team Lead and VP Creative Director he has worked on commercials, music videos, and VP shoots for immersive exhibitions.
Alongside his creative practice, his experience has led to roles grounded in industry trust and recognition. Between 2022- 2024, he served as Vice President of the foundation behind the Stage of Tomorrow international conference. Since 2024 he has been also a member of frame:work – an international community of live pixel professionals – representing its European chapter.
His practice continues to evolve toward new forms of storytelling through live experience, combining emerging technologies and AI-supported creative processes to create meaningful and emotional audience connections.
Paweł “Spider” Pajak
Creative Director / Producer
Percepto
Darrel “Daz” Jamieson is an event architect, creative director, and executive producer with over 35 years of experience delivering world-class live and digital experiences that push creative and technical boundaries. From his early work in London’s late-1980s underground dance scene to leading major European festivals and large-scale spectacles, he has consistently shaped landmark events.
For the past two decades, based in the GCC as Executive Director of Creative & Production Design at HQ Worldwide Shows in Dubai, Daz has pioneered innovations including early projection mapping and narrative drone storytelling. His large-scale drone productions—featuring up to 2,500 autonomous drones, original music, and custom content—have redefined aerial performance, broken regional world records, and earned top industry honors, including the 2025 Saudi Event Awards for Best Entertainment Event.
Darrel “Daz” Jamieson
Creative Director
HQ Worldwide Shows – Dubai
Denis Kornilovich is the co-founder of LumaSky and a serial entrepreneur who, in 2018, identified the untapped potential of the entertainment drone industry and set out to redefine it through innovation. Rejecting off-the-shelf systems, Denis led the development of LumaSky’s proprietary hardware and software ecosystem, including the purpose-built “Salute” nano drone engineered for precision, reliability, and large-scale outdoor performance. From an initial fleet of 500 drones, LumaSky has grown into a global leader operating the world’s largest entertainment drone fleet, with more than 20,000 drones in active rotation and expanding operations across the Middle East, India, and Latin America.
Under his direction, the company has pioneered advances such as pyrotechnics integrated into drone flight and timecode-synchronized show control, and through repeated collaborations with Daz Jamieson, has delivered multiple award-winning productions that continue to push the boundaries of aerial storytelling.
Denis Kornilovich
Co-Founder
LumaSky